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Our own study told us that video thumbnails increase click-through rates up to 40%.Īnd while the word “video” may imply that consuming the content in your email will be less work for the recipient, it can also help make your email more engaging overall. Some data suggests that including the word “video” in a subject line boosts open rates. Video can have a positive effect on email conversions. Using a video will help make your email stand out and pique the viewer’s interest. In fact, millennials spend more than six hours a day in their inboxes!īut as the volume of email being sent and received increases, readers will need more motivation to open your messages and scroll through your content.
VIDEO IN EMAIL MARKETING FOR FREE PROFESSIONAL
Why video is increasingly important in emailĭespite competition from emerging tech like rich-media SMS and professional chat apps like Slack, email continues to be a popular and effective means of communication. In this guide, we’ll show you why and how you should be using video and email together to accomplish your marketing goals. Video boosts email click-through rates, adds an enticing interactive component to communication, and makes email feel like less of a chore for your audience. Like peanut butter and jelly, video and email are better together. In fact, thanks to HTML5, it’s now possible to have a video play directly in email on a variety of devices and apps (though it’s not universal yet).